About Us

Rexcel Coatings Corporation has a rich history that spans more than five decades. Founded in 1969 by Rex, Mary and Larry Smith in El Paso, Texas, the company started by focusing on manufacturing a diverse range of paints and coatings for architectural and industrial applications. Throughout the years, Rexcel established a strong reputation for its dedication to quality and innovation. During the height of its manufacturing operations, Rexcel also made significant strides in expanding its global reach. The company established a strong presence in the international market, with agents representing its products in various Middle Eastern countries, as well as Hong Kong and China.

In 2015, the company further expanded its offerings by becoming a distributor of specialty roof coatings, catering to property management companies, individual building owners, and roofing contractors. Rexcel’s commitment to customer satisfaction and its ability to adapt to industry demands has made it a respected name in the coatings industry. While manufacturing was a core aspect of Rexcel’s operations for many years, the company made the strategic decision to cease manufacturing at the end of 2021. However, this move did not diminish their commitment to the industry. Rexcel Coatings Corporation continues to thrive as a trusted supplier of paint and coatings application equipment, specializing in powder coating systems and serving the automotive, furniture, appliance, and general manufacturing industries.